Do you have a great new product or service you want the world to know about? We’re professional communicators who can help tell your story so it grabs the attention of the media.
We specialize in writing powerful Associated Press-style news releases. APA Principal Neshama Abraham brings more than 30 years of experience in public relations or earned media story placement. Neshama is skilled at finding the right media outlet to reach your target audience. We respect the media and work to help journalists cover a timely story by providing articulate spokespersons, accurate information, and interesting story angles.
In addition to crafting newsworthy news releases, Neshamahas edited three books, and her writing has been published in national magazines, regional publications, daily newspapers, and trade magazines.
“Neshama is a brilliant writer and a word genius. Her writing is superb.” — Richard Shane, PhD, Creator of the Sleep Easily Method
APA Principal Zev Paiss writes about practical solutions to create a positive future for society. His writing has appeared in numerous blogs and fiction writing, along with two published novels:Silo 42: Deceptionset in the WOOL series, and From Here To There: The Story of Amerca’s Future. Both books take place in the near future where he weaves sustainable solutions into a mystery adventure storyline. Zev’s second edition of From Here to There is available in a Kindle format.