Neshama Abraham

Neshama is the Chief Executive Officer and Co-Founder of Abraham Paiss & Associates, Inc. (APA), a national public relations and strategic marketing communications firm based in Boulder, CO. Founded in 1996 with business partner Zev Paiss, APA’s mission: support businesses and organizations providing sustainable solutions.

Neshama is a hands-on CEO who manages day-to-day operations, works directly with the media, and handles client relations. She  specializes in helping companies effectively tell their story to stakeholders and build partnerships with like-minded organizations to support business goals.

Under Neshama’s leadership, APA served for four years as the National Media Contact for the National Hemp Association (NHA) dedicated to the rebirth of industrial hemp in the U.S. Prior to NHA, Neshama was the National Media Contact for 10-years for the Cohousing Association of the U.S. helping the number of built cohousing neighborhoods double in the U.S.

Previously, Neshama served as the Communications and Campaign Manager for Eco-Cycle, a pioneering non-profit organization supporting municipalities and companies to adopt Zero Waste policies. Prior to that, she was the Director of Marketing and Communications for the American Solar Energy Society where she served as the National Media Contact for the U.S. solar industry and helped inspire individuals and educate communities to move toward 100% renewable energy.

In addition to her professional career, Neshama is a dedicated environmentalist. In 2013, she was named the Sierra Club’s “Activist of the Year” for the Rocky Mountain Region. She is a former competitive tennis player who was awarded the first women’s tennis scholarship to Rice University in Houston, Texas. At Rice, Neshama earned a Bachelor of Arts degree in Philosophy and competed as the #1 singles player for the women’s varsity tennis team.