Our team includes professional writers who help your company stand apart from the competition. We specialize in well-researched AP-style news releases and feature stories. We produce magazine articles, email newsletters, brochures, and blogs that reach target audiences, generate positive media coverage, and drive sales.
APA principals Neshama Abraham and Zev Paiss are experienced published authors. Neshama is a 30-year PR professional who has written about corporate sustainability, green building, renewable energy, low carbon transportation, organic products, local food production and industrial hemp.
About Neshama’s Writing
Neshama crafts and places articles, writes newsworthy News Releases, and has edited three books as a ghost writer. Her writing has appeared in national magazines, regional publications, major daily newspapers, community weeklies, trade magazines, and blogs.
“Neshama is a brilliant writer and a word genius. Her writing is superb.” — Richard Shane, PhD, Creator of the Sleep Easily Method
Zev focuses his writing on describing practical solutions to create a positive future for society. His writing takes the form of numerous blogs and fiction writing, along with two published novels. His writing includes Silo 42: Deceptionset in the WOOL series, and From Here To There: The Story of Amerca’s Future. Both books take place in the near future where he weaves sustainable solutions into a mystery adventure storyline. In December 2004, Zev released the second edition of From Here to There which is now available in a Kindle format.