Neshama Abraham - President and CEO
Neshama is the president and owner of Abraham Paiss & Associates, Inc., a national public relations, marketing, and web development firm based in Boulder, Colorado. Neshama co-founded the company in 1996, along with business partner/husband Zev Paiss. Since its inception, the firm has exclusively represented environmentally-focused products and companies and sustainable initiatives.
Neshama is a published writer and public relations professional who has worked with national magazines, major daily newspapers, wire services, network TV News outlets and radio stations for over 25 years. Prior to co-founding APA, she was the Director of Marketing for the 10th largest public relations agency in the U.S. located on Madison Avenue in New York City. There she was the firm’s chief rain maker and held management responsibilities for Fortune 500 accounts in the health care, consumer product, travel and tourism industries.
Neshama has authored dozens of articles published in regional and national publications, and has been interviewed on radio and TV interviews about creating a more sustainable lifestyle. Her firm has expertise in developing media campaigns to launch new products and help educate the general public and target audiences about renewable energy, green building, urban agriculture, low carbon transportation choices, organic food and natural body products. She currently serves on the Education Committee for the Colorado Renewable Energy Society.
Neshama is an APR accreditated Counselor by the Public Relations Society of America (PRSA, 1990) and was part of the team which won a PRSA Silver Anvil Award for a successful national consumer financial education program. She is a former junior ranking competitive tennis player who, in 1978, was awarded the first women's tennis scholarship to Rice University in Houston, Texas, where she earned a Bachelor of Arts degree in Philosophy and English. Neshama and her husband Zev are founding members of Nomad Cohousing, a planned environmental neighborhood in Boulder, Colorado where they are raising their daughters Halonah and Zipporah.
