Public Relations

JimOnCameraEffective public relations grabs the media’s attention and reaches your target audiences. A well-crafted story can spread news like wildfire and drive customers to your business.
Neshama brings her extensive professional experience from Madison Avenue in New York City to guide our firm’s expertise in working with national media. We have extensive experience helping companies obtain positive media coverage in major daily newspapers, national magazines, wire services, network and cable TV programs, nationally-syndicated radio shows, professional trade publications, etc. We work on breaking news stories, and are responsive to journalist’s needs for timely material and articulate company spokespersons.
We develop creative news and feature story ideas to help the media accurately cover your company. Our team produces compelling educational material in downloadable press kits, including News Releases that quickly provide key information about your business.
We have in-house capability and work with professional videographers to create high resolution photos and compelling Videos to enhance your story where images on the Internet greatly increase people’s attention. Our team crafts effective grassroots social media campaigns to drive visitors to your website. Our experience includes both serving as a media spokesperson and providing media training to enable company experts to be their most effective during TV, radio and print press interviews and presentations.
APA principal Neshama Abraham has 30+ years of experience in obtaining positive media coverage for companies. She has earned a reputation as a trusted source who respects the time constraints journalists operate under. We respond quickly to help members of the press meet their deadlines while conveying agreed upon messages about company achievements and new developments.
Stories we have initiated have appeared in the following media outlets:
ABC-TV News
AARP Bulletin
Associated Press
Boston Herald
Boulder County Business Report
Builder Magazine
CBS-TV
ColoradoBiz
Colorado Construction
Continental Magazine
CNN
Denver Post
Dallas Morning News
Denver Business Journal
ExecutiveBiz
Fast Company
Financial Times
Fox News
Green Energy News
Houston Chronicle
Kiplingers
Los Angeles Times
McClatchy-Tribune News Service
(Minnesota) Star-Tribune
NBC Nightly News
Nursing Homes Magazine
Oakland Tribune
(Raleigh,NC) News-Observer
Rocky Mountain News
Seattle Times
Solar Novus Today
SOLAR TODAY
Oakland Tribune
Tampa Tribune
Tech Connect
The New York Times
Time Magazine
Urban Land
USA Today
U.S. News & World Report
Washingtonian
YES! Magazine
UPI and Reuters Wire Services
 Wall Street Journal

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