Neshama is the Chief Executive Officer and Co-founder of Abraham Paiss & Associates, Inc. (APA), a national public relations and strategic marketing communications firm founded in 1996 with business partner Zev Paiss. APA’s mission: support businesses and organizations providing sustainable solutions. Neshama is a hands-on CEO who manages day-to-day operations. She specializes in working with the media to help companies effectively tell their story to stakeholders, and building partnerships with like-minded organizations to support business goals.
Under Neshama’s leadership, for four years APA served as the National Media Contact for the National Hemp Association dedicated to the rebirth of industrial hemp in the U.S. creating a strategic partnership with Patagonia. Neshama also served as the National Media Contact for 10-years for the Cohousing Association of the U.S.
In addition to her 30+ years as a public relations professional, Neshama is also an entrepreneur who looks for ways to help businesses be more sustainable. She founded and serves as the Director of the Stop Junk Mail for Good Program. She initiated this Sustainable Mail Program to reduce waste in the corporate mailroom and save precious environmental resources while on staff as the Communications and Community Campaigns Manager for Eco-Cycle, Inc., a pioneering 501(c)(3) organization dedicated to creating Zero Waste communities. The highly efficient program reduces mailroom operating expenses while tracking upstream environmental savings in saved water, CO2, trees and solid waste.
Prior to joining Eco-Cycle, Neshama was the Director of Marketing and Communications for the American Solar Energy Society (ASES) where she served as the National Media Contact for the U.S. solar industry. During her tenure, the ASES National Solar Home Tour hit a record-setting participation from all 50 U.S. states and Mexico.
Neshama has a gift for working well with journalists and is a professional writer who has placed stories with national magazines, major daily newspapers, wire services, network TV news programs, radio and internet shows, and social media channels. She has extensive experience developing messaging and effective communications programs to enable companies launching new products to reach target audiences.
Before moving to Boulder, Neshama was based in New York City for 18 years where she served as the Director of Marketing for the 10th largest public relations agency in the U.S. In Manhattan, she seasoned her skills in media placement with national press outlets and represented Fortune 500 companies in healthcare, travel and tourism and consumer products. Her team won a Silver Anvil Award from the Public Relations Society of America (PRSA) for a consumer education program for the American Banker’s Association (ABA). In 1990, she earned the title of “Public Relations Counselor,” the highest honor awarded by the PRSA, and was elected as a member of the YMCA Academy of Women Achievers of New York City.
Neshama’s writing has appeared in numerous magazines, newspapers and trade publications, including the Christian Science Monitor, YES! Magazine, Denver Post, Pan Am Clipper, Urban Land Magazine, World Tennis, Chicago Parent, North Carolina Woman, Builder Magazine, Nation’s Building News, Lilipoh, Boulder County Business Report, etc. She has been interviewed on TV news reports and radio programs, and has presented at national conferences on sustainable solutions for the built environment and the value of raising children and aging in community.
In addition to her professional career, Neshama is a dedicated environmentalist.
She is part of the Colorado Rising team that recently turned in 171,000 petition signatures to the Colorado Secretary of State to get on the Nov. 2018 state ballot for a 2,500 safety set back distance from any new fracking/O&G operation away from bodies of water, homes, schools and occupied building. In November 2017, Neshama founded Hold Our Ground, a citizen-led initiative to help educate Boulder County residents about the threat of fracking to the Boulder County Open Space. In 2013, she was named the Sierra Club’s “Activist of the Year” for the Rocky Mountain Region.
Neshama has a deep commitment to affordable housing, and solutions for local food production & distribution. She is the Executive Director of Sustainable Paths, one of two non-profit organizations officially designated by the City of Boulder as an Expert Cooperative Housing Organizations (ECHO) able to certify cooperative homes in Boulder. She received a City of Boulder Neighborhood Partnership Grant for “Neighbors Helping Neighbors,” a volunteer initiative to help identify Boulder elders and the disabled living alone who need a support system. She serves on the Advisory Board for Boulder Food Rescue, a non-profit organization which bikes edible perishable food to social service organizations to feed families and individuals with lower incomes.
Neshama is an 22-year resident of Boulder, Colorado, where she regularly volunteers time to the Boulder community to help create better policy. She has served on two City Working Groups: one in relation to the City of Boulder’s energy supply; and a Working Group to Enable Aging in Place to identify housing solutions for the city’s age 55+ population. She is currently serving a two-year term on a Community Engagement Panel for the City of Boulder Police Dept. appointed by the Mayor of Boulder and the Boulder Police Chief.
Neshama earned a Bachelor of Arts degree in Philosophy (minor in English) from Rice University in Houston, Texas. She was awarded the first women’s tennis scholarship to Rice where she competed as the #1 singles player for the women’s varsity tennis team. She is a former ranking tennis player who competed in tournaments in Europe as a 14-year old representative for the U.S. State Dept. and competed for and captained the boy’s tennis team in high school for four years.
Neshama and partner, Zev Paiss, are founding members of Nomad Cohousing, a planned environmentally-conscious neighborhood in Boulder, Colorado, where they have raised their two independent and wonderful daughters now age 19 and 20.