Neshama is the Chief Executive Officer and Co-Founder of Abraham Paiss & Associates, Inc. (APA), a national public relations and strategic marketing communications firm based in Boulder, CO. Founded in 1996 with business partner Zev Paiss, APA’s mission: support businesses and organizations providing sustainable solutions.
Neshama is a hands-on CEO who manages day-to-day operations, works directly with the media, and handles client relations. She specializes in helping companies effectively tell their story to stakeholders and building partnerships with like-minded organizations to support business goals.
Under Neshama’s leadership, APA served for four years as the National Media Contact for the National Hemp Association (NHA) dedicated to the rebirth of industrial hemp in the U.S. Prior to NHA, Neshama was the National Media Contact for 10-years for the Cohousing Association of the U.S. where intentional cohousing neighborhoods doubled in the U.S.
In addition to her 30+ years as a public relations professional, Neshama looks for practical ways to help businesses be more sustainable. She founded and serves as the Director of the Stop Junk Mail for Good Program. This Sustainable Mail Program reduces waste in the corporate mailroom, saves precious environmental resources upstream, and lowers operating expenses. She helped birth Stop Junk Mail for Good while on staff as the Communications and Community Campaigns Manager for Eco-Cycle, Inc., a pioneering 501(c)(3) organization dedicated to creating Zero Waste communities.
Prior to joining Eco-Cycle, Neshama was the Director of Marketing and Communications for the American Solar Energy Society (ASES) where she served as the National Media Contact for the U.S. solar industry. During her tenure, the ASES National Solar Home Tour hit a record-setting participation from all 50 U.S. states and Mexico.
Neshama is a professional writer who has placed stories with national magazines, major daily newspapers, wire services, network TV news programs, radio and internet shows, and social media channels. She has extensive experience developing messaging, training spokespersons, and creating effective communication programs to educate stakeholders on behalf of companies launching new products.
Before moving to Boulder, Neshama was based in New York City for 18 years where she served as the Director of Marketing for the 10th largest public relations agency in the U.S. In Manhattan, she seasoned her skills in media placement with national press outlets and represented Fortune 500 companies in healthcare, travel and tourism and consumer products. Her team won a Silver Anvil Award from the Public Relations Society of America (PRSA) for a consumer education program for the American Banker’s Association (ABA). In 1990, she earned the title of “Public Relations Counselor,” the highest honor awarded by the PRSA, and was elected as a member of the YMCA Academy of Women Achievers of New York City.
Neshama’s writing has appeared in numerous magazines, newspapers and trade publications, including the Christian Science Monitor, YES! Magazine, Denver Post, Pan Am Clipper, Urban Land Magazine, World Tennis, Chicago Parent, North Carolina Woman, Builder Magazine, Nation’s Building News, Lilipoh, Boulder County Business Report, etc. She has been interviewed on TV news, radio programs, and has presented at national conferences on PR/Marketing and sustainable solutions for the built environment and the value of intentional neighborhoods to raise children and age in community.
In addition to her professional career, Neshama is a dedicated environmentalist.
She is part of the Colorado Rising leadership team that turned in 171,000 petition signatures to the Colorado Secretary of State to get Proposition 112 on the Nov. 2018 state ballot. Prop 112 would have required a 2,500 safety set back distance from any new fracking/O&G operation away from bodies of water, homes, schools, playgrounds, and occupied buildings. Over 1,100,000 Colorado citizens voted YES for Prop 112, which earned 45% of the state vote While the citizen-led initiative lost by only 5 points, despite $40 million spent by the oil and gas industry to defeat the measure, the foundation is laid for a 100% renewable energy in Colorado.
In November 2017, Neshama founded Hold Our Ground, a citizen-led initiative to help educate Boulder County residents about the threat of fracking to the Boulder County Open Space. In 2013, she was named the Sierra Club’s “Activist of the Year” for the Rocky Mountain Region.
Neshama has a deep commitment to affordable housing, and solutions for local food production and sustainable living. She is the Executive Director of Sustainable Paths, one of two non-profit organizations designated by the City of Boulder as an Expert Cooperative Housing Organizations (ECHO) able to certify cooperative homes in Boulder. She received a City of Boulder Neighborhood Partnership Grant for “Neighbors Helping Neighbors,” a volunteer initiative to help identify Boulder elders and the disabled living alone who need a support system. She serves on the Advisory Board for Boulder Food Rescue, a non-profit organization which bikes edible perishable food to social service organizations to feed families and individuals with lower incomes.
Neshama is an 22-year resident of Boulder, Colorado, where she volunteers time to the Boulder community to help create better policy. She has served on two City Working Groups: one in relation to the City of Boulder’s energy supply; and a Working Group to Enable Aging in Place to identify housing solutions for the city’s age 55+ population. She is currently serving a two-year term on a Community Engagement Panel for the City of Boulder Police Dept. appointed by the Mayor of Boulder and the Boulder Police Chief.
She is an avid athlete who loves hiking, yoga. tennis and downhill skiing. Neshama is a former competitive tennis player who was awarded the first women’s tennis scholarship to Rice University in Houston, Texas. At Rice, she earned a Bachelor of Arts degree in Philosophy and competed as the #1 singles player for the women’s varsity tennis team.
Neshama and partner, Zev Paiss, are founding members of Nomad Cohousing, a planned environmentally-conscious neighborhood in Boulder, Colorado, where they have raised their two independent and wonderful daughters now age 19 and 20.