Neshama is the Chief Executive Officer and Co-founder of Abraham Paiss & Associates, Inc. (APA), a national public relations and strategic marketing communications firm founded in 1996 with partner Zev Paiss. APA’s mission is to support businesses and organizations providing sustainable solutions. Neshama is a hands-on CEO who manages day-to-day operations. She specializes in working with the media to help companies effectively tell their story to stakeholders, and creating strategic partnerships to support business goals. Under Neshama’s leadership, APA has served as the National Media Contact for the National Hemp Association dedicated to the rebirth of industrial hemp in the U.S., and 10-year client, the Cohousing Association of the U.S.
Neshama is the Director of the Stop Junk Mail for Good Program a highly effective service to help large companies reduce the amount of unwanted junk mail that comes into the corporate mailroom. She created this sustainable mail program while serving as the Communications and Community Campaigns Manager for Eco-Cycle, Inc., a pioneering 501(c)(3) organization based in Boulder, CO dedicated to creating Zero Waste communities.
Prior to joining Eco-Cycle, Neshama served as the Director of Marketing and Communications for the American Solar Energy Society (ASES) where she was the National Media Contact for the solar industry. During her tenure, ASES offered a highly successful National Solar Home Tour with participation from all 50 U.S. states and Mexico.
Neshama is a seasoned public relations practitioner and professional writer who works with national magazines, major daily newspapers, wire services, network TV news programs, radio and internet shows, and social media channels. She has extensive experience developing messaging and targeted communications programs for companies launching new products, and developing educational campaigns to reach target audiences.
Before moving to Boulder, Neshama was based in New York City for 18 years where she was the Director of Marketing for the 10th largest public relations agency in the U.S. In Manhattan, she developed programs for Fortune 500 companies in healthcare, travel and tourism and consumer products, and earned a Silver Anvil Award from the Public Relations Society of America (PRSA) for a consumer education program for the American Banker’s Association (ABA). In 1990, she was recognized as a “Counselor,” the highest honor awarded in the public relations profession, and was elected as a member of the YMCA Academy of Women Achievers of New York City.
Neshama’s writing has appeared in numerous magazines, newspapers and trade publications, including the Christian Science Monitor, YES! Magazine, Denver Post, Pan Am Clipper, Urban Land Magazine, World Tennis, Chicago Parent, North Carolina Woman, Builder Magazine, Nation’s Building News, Lilipoh, Boulder County Business Report, etc. She has been interviewed on TV news reports and radio programs, and has presented at national conferences on sustainable solutions for the built environment.
In addition to her professional career, Neshama is a dedicated environmentalist. In 2013, she was named the Sierra Club’s “Activist of the Year” for the Rocky Mountain Region. She regularly contributes to the Boulder community and volunteers time to help create better policy. She is the Executive Director of Sustainable Paths, one of two non-profit organizations officially designated as Expert Cooperative Housing Organizations (ECHO) able to certify cooperative homes in Boulder. She received a City of Boulder Neighborhood Partnership Grant for “Neighbors Helping Neighbors,” a volunteer initiative to help identify Boulder elders and the disabled living alone who may need a support system. She serves on the Advisory Board for Boulder Food Rescue, a non-profit organization which bikes edible perishable food to social service organizations to feed families and individuals with lower incomes.
Neshama is an 20-year resident of Boulder, Colorado, where she has served on two City of Boulder Working Groups: one in relation to the City of Boulder’s energy supply; and a Working Group to Enable Aging in Place to identify housing solutions for the city’s age 55+ population. She is currently serving a two-year term on a City of Boulder Police Dept. Community Engagement and Advisory Panel.
Neshama earned a Bachelor of Arts degree in Philosophy and English from Rice University in Houston, Texas. She is a former ranking tennis player who was awarded the first women’s tennis scholarship to Rice where she competed as the #1 singles player for the women’s varsity tennis team.
Neshama and her husband/business partner, Zev Paiss, are founding members of Nomad Cohousing, a planned environmentally-conscious neighborhood in Boulder, Colorado, where they have raised their two daughters.